Monday, January 7, 2019

4 Significant Difference Between B2B & B2C Content Marketing



Most of the business owner is not aware of the difference between the B2B & B2C content marketing hence it can be surprising for them. But knowing about the difference between these two can be beneficial for the growth of their business. Here in this post, we will go to figuring out the four quality difference between both of them and we hope that this short handy guide will help you to find out the major difference in between these two.

B2C & B2B are two kinds of commercial transactions. The B2C stands for business-to-consumer which is a process for selling products directly to consumers whereas B2B stands for business-to-business. The B2B is a process which is mainly used for selling products or services to other businesses.

Consumer's Motivation

The driven force of B2B clientele is the value you offer-your efficiency & expertise, as their goal for availing a product is to be knowledgeable & equipped with the knowledge to help them in their decision-making. Thus the B2B clients are driven by the stats which you can show. If you have mentioned the stats in your content compellingly, you have made enough part of the work; this activity increases the trust of the consumer. This is the reason why the companies highly value blogs.
On the other hand, B2C marketing is more driven by the customer's emotions. They want to be entertained & satisfied with their purchase. It is noted that a B2C customer also looks for the something that can solve his or her issues.

Content Strategy

In B2B content marketing the thing which matter is the concrete data, the number, the physical features that you offer. The informative ads & promotional content are concentrated on the "what, why, how' of business processes. On the other hand, the B2C content marketing efforts are blog posts, the copy on your site, the tweets you sent out, & each month another part of the content that you have published with B2C market's emotions

Decision-Making Process

The B2B has a lengthy decision-making process as compared to the B2C content marketing process. Compared to the B2B the B2C content marketing required a shorter time in the decision-making process.